Today I received an email with the following image attached from an AisleOne reader named Rob, who’s a designer and instructor. According to Rob, the image of the poster was found by one of his students who was doing research for a report. No info can be found about it, other than it being created by the great Armin Hofmann.
I did a little research myself and couldn’t find any info about this poster, but I did find info on the model shown. It’s an Audi 60 which was produced from 1968 to 1972, giving us a slight idea as to when the poster was created.
What strikes me the most about this poster is the simplicity, elegance and beauty of the visual. The white background, large type and straight-on angle of the car create a stunning image. Rob explained it well in the email:
I love the way the AUDI logo is reflected in the roof of the car and visible through the back window, which would have been a lot more difficult to achieve in the pre-Photoshop era.
As for the typeface used, it’s hard to tell but it seems like it could be either Akzidenz Grotesk or Univers. Anyone?
I wish there was more info on this poster and I wonder if there was a series of them done by Hofmann. If anyone has any info, please email me. In the meantime, we can all admire its beauty.