Honestly, I can’t get enough of the awesome work done by the Swiss chemical company Geigy. Their in-house design studio was a pioneer of the International Typographic Style during the 1950s and 1960s.
Earlier this year the Design Museum Zurich held an exhibition that featured much of this amazing work. The exhibit coincided with one of my favorite design books of all-time, Corporate Diversity : Swiss Graphic Design by Geigy. If you don’t have this book, you need to get a copy. It’s a must have. There’s a Flickr group with photos of the exhibit, as well as a nice online gallery on the Dwell site. A short film was also made about the exhibit.
What font is that?
Pretty sure it’s just Akzidenz Grotesk.
Also a fan of their work. I’ve been resisting this book. I may now have to buy it.
I know you love having errors pointed out… so: it is “Their” not “There in-house design studio…”
Great post, as always. I’ve yet to get tired of that can of Acaralate!
Yes, Akzidenz-Grotesk.
BTW, Love the layout of this site.
Michael, thanks for the correction! I also can’t get tire of that can. I wish I could buy it.
I know what you mean.. i love the use of grid, so id probably end up buyint this product even though i have no idea what it does. That tone of blue and the white border are just amazing.. thanx for the book, i’ll have it in mind.
I can’t stop starting at this can. Could you please remove it 😀
Akzidenz Grotesk – the thinking mans Helvetica.
I just had to make myself a wallpaper that simulates this design. You are welcome to download it at: http://friendfeed.com/sigurarm
Yes, the book is a must-have for any designer (or even if you’re just someone who likes to look at pretty pictures). I just finally got it into my hot little hands a couple of weeks ago. Brilliant, brilliant stuff. Endlessly inspiring.