“Good design is as little design as possible.”
Damn right. Words to live by.
Dieter Rams is one of the most influential industrial designers of this past century. Jonathan Ive, Senior Vice President of Industrial Design at Apple, is heavily influenced by Rams’ work. You can see huge similarities between Apple and classic Braun products in their simplicity, beauty and function.
From November 18 – March 14, The Design Museum in London is having an exhibition titled “Dieter Rams Less and More”. The exhibition will showcase Rams’ inspiring designs for Braun and Vitsœ. I might have to head to London just to see this.