Dieter Rams Less and More


“Good design is as lit­tle design as possible.”

Damn right. Words to live by.

Dieter Rams is one of the most influ­en­tial indus­trial design­ers of this past cen­tury. Jonathan Ive, Senior Vice Pres­i­dent of Indus­trial Design at Apple, is heav­ily influ­enced by Rams’ work. You can see huge sim­i­lar­i­ties between Apple and clas­sic Braun prod­ucts in their sim­plic­ity, beauty and function.

From Novem­ber 18 – March 14, The Design Museum in Lon­don is hav­ing an exhi­bi­tion titled “Dieter Rams Less and More”. The exhi­bi­tion will show­case Rams’ inspir­ing designs for Braun and Vitsœ. I might have to head to Lon­don just to see this.

To sat­isfy your fix, here’s a short doc­u­men­tary of Rams, a Dieter Rams Flickr group and a Braun Flickr group show­cas­ing the clas­sic Braun designs.

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