• Home
• Shop
• Wallpapers
• About
• Contact

1. Maria 04.22.08 / 4pm
   1

   I do not care much for this “logo” .
   In the other hand I have this issue about Obama’s campaign slogan (CHANGE) looking like chanel perfume…I was thinking that people might even be allured by that “subliminallity”… sad most people are not into understanding how type plays a role in attraction.
2. Antonio 04.22.08 / 4pm
   2

   You’re right Maria, the logo does stink and it is amazing how much of a role typefaces play. What’s interesting about the McCain logo, which is mentioned in the article, is that Optima is the typeface used on the Vietnam Memorial Wall. Personally I think it was picked for this reason alone and since McCain is all about “protecting” this nation, it seems like a smart choice. People will make the connection subconsciously which could be very powerful.
3. Sander 04.24.08 / 11am
   3

   It is a horrible logo, but I believe the logo points out the militarism act McCain wants to pursue, so when thinking about that it is a good logo.
4. Kent 06.14.08 / 6pm
   4

   This logo is sharp and eye-catching. It lends a respectful military suggetion as well as being bold enough to explain the political appreciation and maturity of the candidate. It is also direct and does not beat around the bush, no pun intended. I’d be quite happy about it. It carries the name of the candidate memorably, straight through to the forefront and center of our minds.
5. kevin 09.11.08 / 9pm
   5

   I didn’t realize that Optima was used on the Vietnam Memorial Wall, so I didn’t make that connection. Maybe because I’ve never been there, or maybe because I’m too young to have been around when the Wall was created. My initial impression was that it looks like a logotype for a bank or a lending institution. I catch the military reference from the nautical star, though, that one is hard to miss. I’ve never been a fan of Optima, or most of Herman Zapf’s typefaces for that matter. It’s concave verticals make it feel wimpy.

Copyright © 2007-2008 Antonio Carusone. All rights reserved. Certain images, logos and products are trademarks of and/or copyrighted by their respective owners.