http://www.aisleone.net/2008/typography/mccain%e2%80%99s-typeface/ An inspirational resource focused on graphic design, typography, grid systems, minimalism and modernism. Thu, 28 Aug 2008 20:24:49 +0000 http://wordpress.org/?v=2.6 http://www.aisleone.net/2008/typography/mccain%e2%80%99s-typeface/#comment-3124 Kent Sat, 14 Jun 2008 22:38:32 +0000 http://www.aisleone.net/?p=1194#comment-3124 This logo is sharp and eye-catching. It lends a respectful military suggetion as well as being bold enough to explain the political appreciation and maturity of the candidate. It is also direct and does not beat around the bush, no pun intended. I'd be quite happy about it. It carries the name of the candidate memorably, straight through to the forefront and center of our minds. This logo is sharp and eye-catching. It lends a respectful military suggetion as well as being bold enough to explain the political appreciation and maturity of the candidate. It is also direct and does not beat around the bush, no pun intended. I’d be quite happy about it. It carries the name of the candidate memorably, straight through to the forefront and center of our minds.

]]> http://www.aisleone.net/2008/typography/mccain%e2%80%99s-typeface/#comment-2830 Sander Thu, 24 Apr 2008 15:54:03 +0000 http://www.aisleone.net/?p=1194#comment-2830 It is a horrible logo, but I believe the logo points out the militarism act McCain wants to pursue, so when thinking about that it is a good logo. It is a horrible logo, but I believe the logo points out the militarism act McCain wants to pursue, so when thinking about that it is a good logo.

]]> http://www.aisleone.net/2008/typography/mccain%e2%80%99s-typeface/#comment-2814 Antonio Tue, 22 Apr 2008 20:33:05 +0000 http://www.aisleone.net/?p=1194#comment-2814 You're right Maria, the logo does stink and it is amazing how much of a role typefaces play. What's interesting about the McCain logo, which is mentioned in the article, is that Optima is the typeface used on the Vietnam Memorial Wall. Personally I think it was picked for this reason alone and since McCain is all about "protecting" this nation, it seems like a smart choice. People will make the connection subconsciously which could be very powerful. You’re right Maria, the logo does stink and it is amazing how much of a role typefaces play. What’s interesting about the McCain logo, which is mentioned in the article, is that Optima is the typeface used on the Vietnam Memorial Wall. Personally I think it was picked for this reason alone and since McCain is all about “protecting” this nation, it seems like a smart choice. People will make the connection subconsciously which could be very powerful.

]]> http://www.aisleone.net/2008/typography/mccain%e2%80%99s-typeface/#comment-2812 Maria Tue, 22 Apr 2008 20:14:49 +0000 http://www.aisleone.net/?p=1194#comment-2812 I do not care much for this "logo" . In the other hand I have this issue about Obama's campaign slogan (CHANGE) looking like chanel perfume...I was thinking that people might even be allured by that "subliminallity"... sad most people are not into understanding how type plays a role in attraction. I do not care much for this “logo” .
In the other hand I have this issue about Obama’s campaign slogan (CHANGE) looking like chanel perfume…I was thinking that people might even be allured by that “subliminallity”… sad most people are not into understanding how type plays a role in attraction.

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