The logo and poster above were designed by Build.

Objec­ti­fied is a feature-length inde­pen­dent doc­u­men­tary about indus­trial design. It’s a look at the cre­ativ­ity at work behind every­thing from tooth­brushes to tech gad­gets. It’s about the peo­ple who re-examine, re-evaluate and re-invent our man­u­fac­tured envi­ron­ment on a daily basis. It’s about per­sonal expres­sion, iden­tity, con­sumerism, and sus­tain­abil­ity. It’s about our rela­tion­ship to mass-produced objects and, by exten­sion, the peo­ple who design them.

Through vérité footage and in-depth con­ver­sa­tions, the film doc­u­ments the cre­ative processes of some of the world’s most influ­en­tial design­ers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we sur­round ourselves?

Read direc­tor Gary Hustwit’s post about the film.

Objec­ti­fied is cur­rently in pro­duc­tion and will have its world pre­miere in early 2009.

Paola Antonelli (Museum of Mod­ern Art, New York)
Chris Ban­gle (BMW Group, Munich)
Ronan & Erwan Bouroul­lec (Paris)
Andrew Blau­velt (Walker Art Cen­ter, Min­neapo­lis)
Anthony Dunne (Lon­don)
Naoto Fuka­sawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, Cal­i­for­nia)
Hella Jon­gerius (Rot­ter­dam)
Marc New­son (London/Paris)
Fiona Raby (Lon­don)
Dieter Rams (Kro­n­berg, Ger­many)
Karim Rashid (New York)
Alice Raw­sthorn (Inter­na­tional Her­ald Tri­bune)
Rob Walker (New York Times Mag­a­zine)
and more par­tic­i­pants TBA

You can pur­chase the limited-edition screen­print above that was designed by Build.        

2 Comments on "Objectified"

  • chris says

    Who did the poster? It looks like Build (Michael C. Place), yes?

  • Antonio says

    Yup, it was designed by Build.