Design Is A Hell Of A Drug
Design is powerful. Most people in this world don’t even know how powerful good design can be. It can be addictive like a drug. It can suck you in and make you do things without you even knowing. Design can make you buy something you don’t need or it can make you visit a place you don’t even care for. It happens to me all the time, and I know it’s because of design, and I love it. I welcome it.
Take for example this stunning packaging and store branding design by BVD for a cafe in Sweden. It’s gorgeous, absolutely stunning in my opinion. Black, white and flush left, ragged right type. Perfect.
For one, I would hang out in this cafe all day long, it looks like typography heaven. I’d eat breakfast, lunch and dinner in this place just so I could appreciate and enjoy the beautiful design work. I would then buy all sorts of things I don’t need just so I could get my hands on the brilliant packaging. I would be possessed. That’s how powerful good design can be.
By the way, who can name the typeface they’re using?
Anyway, check out BVD’s excellent portfolio, especially this.
You’re currently reading “Design Is A Hell Of A Drug”, an entry on AisleOne
- Published:
- 08.20.08 / 2pm
- Category:
- Design, International Typographic Style, Typography
- Tags:
- black, branding, cafe, graphic design, International Typographic Style, packaging, typeface, Typography, white
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