Penguin on Design Series
December 15th, 2008The Penguin on Design series has been extended with four absolutely gorgeous reissued books on artists Bruno Munari, Marshall McLuhan, Susan Sontag and John Berger.
Yes Design was approached to redesign the covers for the four titles and they did an outstanding job.
I love the simple and minimal design and pure white wasn’t used in the colour palette to create an history feel. Just perfect.
Must. Get. Full. Set!
You can read more at Creative Review.
Ric
This can’t be right! Surely it’s “the medium is the message” by Marshall McLuhan. Have Penguin published this as its shown here? What a disaster!
Ric
Me again,
I’ve checked the Penguin site and apparently it is right! How confusing.
Antonio
Ric, not sure I follow. What have they changed?
YES
The book’s title is actually a mistake according to McLuhan’s son, Eric. The actual title was “The Medium is the Message” but it came back from the printer with the first “e” in message misprinted as an “a.” McLuhan is said to have thought the mistake to be supportive of the point he was trying to make in the book and decided to leave it alone. Later readings have interpreted the word in the title as a pun meaning alternately “massage”, “message”, “mass age”, or possibly “mess age”.
source: wikipedia
Antonio
YES, thanks for the reply and the backstory. It makes it even better now.
Sizzle Creative Agency
Still think it’s an error, it’s a bit tedious to think that something that abstract would be put on the cover with no reader aid
Antonio
It was initially an error but then the editor decided to leave it.