Prada Marfa

Prada

I came across this site this morning and found it to be very interesting. Local artists have built a mini Prada boutique on an isolated road in western Texas which acts more like a scuplture than an actual retail store. Apparently the door is sealed. Very interesting marketing idea and I love the contrast between the modern design of the building and the high-fashion of the shoes against the rural uncivilized landscape. Not sure how much of a positive affect this will have on their brand since no one passes down that road. Very interesting and creepy at the same time.

Prada Marfa

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Published:
08.31.06 / 9am
Category:
Advertising, Art, Design, Life
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